🔥 Burn That F@k!&n Bridge

A personal story about perseverance


Hi Fam,

A year ago, prior to venturing into entrepreneurship, I had a tough decision to make.

I had to choose between a FAT salary/promotion at my previous job or moving back to Norway to start my own business and live a simple life.

That job offer wasn’t just a lucrative payday, it was an opportunity I had been diligently working towards for at least five years—my “dream job”

In Geneva, I felt like I owned the world that day. So naive.

But, while the offer could’ve easily changed my life, the role was packed with its own baggage.

In doubt, I sought counsel from friends, family, and a power greater than myself to figure out what was the right decision to make.

😩 It was daunting.

My desires pulled me to one end while my character pulled me to another.

An internal tug-of-war that left me scarred for months.

I always knew deep inside what had to be done, but I wondered and pondered for weeks before making up my mind.

In the end, I made my bed and laid rest on it.

I think whatever I chose would have haunted me, and it did.

There was never an easy way out of that conundrum.

There wasn’t a day at the beginning of my entrepreneurial journey where I wouldn’t think before bed whether I had made the right decision or laid waste to half a decade.

That was a long winter for me

If I failed, I wouldn’t only have to face the world, but I would have to face the worst of all judges—myself.

G-d knows I don’t take it easy on me.

I had no choice.

I had to persevere, and so I did.

🔥By burning the bridges behind me, I had only one way to go, and that was forward.

I knew I had no other choice but to succeed.

I wasn’t willing to put up with another loss in my life.

That drove me to do the things I needed to do to make it work.

💼 Work weekends? Do it

🌙 Work late? Do it

🧗 Take difficult steps to climb the ladder? Do it

🌟 Put yourself out there? Do it

😎 Fake it till you make it? Do it

📞 Reach out to clients? Do it

🙌 Overcoming your own ego? Do it

I did whatever it took.

I could have done this in 2019 when I tried entrepreneurship unsuccessfully. But I didn't.

I had too many comfortable cushions and bridges left behind me.

But this time, it was different.

🚢 Like Hernán Cortés I’d laid waste to my ships, there was no turning back.

And in all of this, I learned that

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