What High-End Shoes Can Teach Us About Content

​​Today in 5 minutes or less, you'll learn:

📌 What high-end shoes and content have to do with each other

📌 Why cheap content is expensive

📌 My personal recipe for creating effective high-quality content

Hi Fam 👋

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Today, I’m sharing a story about a high-end pair of shoes I bought a while back, the lesson I learned from investing in a luxury item, and how that all relates to content.

The Spill

Back in 2015, I bought a pair of Ferragamo shoes for $650—now worth $850 thanks to inflation.

After receiving a five-figure bonus and a promotion, I decided to give myself a meaningful gift.

This was the first time I invested in a top-shelf item which made me really nervous. But I still pulled the trigger.

I deserved it.

Fast forward eight years, and I still have those same shoes, which I still use occasionally.

✅ Yes, you read that right.

Eight years later, I still have those shoes, which happen to be in pretty great condition despite the use I’ve given them.

In contrast, I used to spend $100-$200 on "more affordable" options, which deteriorated within the year, costing me much more over time.

Needless to say, the “cheaper” shoes never turned a head like the Ferragamos do.

At the time of the purchase, I had no idea this pair of shoes would last me this long and garnish me so much attention.

This got me thinking… 💡

What I thought was an expensive pair of shoes has turned out to be the cheapest pair I’ve ever bought when measured against its ROI.

When it comes to content, it isn't much different.